Anne Elise.
COPYWRITER & CREATIVE STRATEGIST · BASED IN KANSAS CITY

I help brands find the stories worth telling and the audiences worth reaching.

I’m a writer who loves a good brief, an unexpected angle, and the challenge of finding just the right words. I turn audience insights into big ideas, distinctive brand voices, and creative campaigns that make people stop scrolling, think, laugh, or get their groceries delivered on time.

brands I've worked with
L'Oréal USA ✦NIVEA ✦NIVEA MEN ✦Ecco Domani ✦Eucerin ✦Evolution Fresh ✦Instacart ✦ The Macallan ✦Google ✦L'Oréal USA ✦NIVEA ✦NIVEA MEN ✦Ecco Domani ✦Eucerin ✦Evolution Fresh ✦Instacart ✦ The Macallan ✦Google ✦
Selected Work

The TLDR

01
NIVEA MEN
NIVEA MEN cover

Baring Is Caring

Different reasons to shave. One idea to bring them together.

Read case →
02
L'Oréal USA
L'Oréal USA cover

The make-up of makeup.

Telling the story behind a beauty powerhouse.

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03
Kansas City Greek Festival
Pro bono
Kansas City Greek Festival cover

A 65-year-old story,  told for a thumb-first world.

Developed and executed the festival's first ever digital campaign that resulted in a 50% increase in sales.

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04
Ecco Domani
Ecco Domani cover

From client brief to wine in the glass.

Turning client requests into clear creative direction, then bringing the work to life through thoughtful production and hands-on problem-solving.

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05
Instacart
Instacart cover

The voice that answers a million questions.

Maintain the public-facing voice across Customer and Shopper Help Centers. Protect a living content ecosystem where empathy, clarity, and brand voice meet at scale.

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Writing Samples

The actual words. No mood boards.

01 · Email Marketing
Spirits client · Retail partner

Dedicated brand email, luxury whisky

Subject
Elevate Your Bar Cart with [BRAND]
Preview
Discover exceptional craftsmanship with [BRAND]
Header
A Distinguished Classic: [PRODUCT]
Subhead
Nearly 200 years of commitment to mastery of wood and spirit, distilled into one remarkable dram.
Body
Since 1824, [BRAND] has prided itself on bringing exceptional craftsmanship to the art of whisky making. From hand-selected oak casks to meticulous distillation in our curiously small stills, every step exists in pursuit of a peerless spirit. Expand your palate and elevate your home bar with the signature Sherry-seasoned essence of [BRAND], available now.
CTA
Discover [BRAND] →
02 · Paid Social
NIVEA · Eucerin · Macallan

Same writer, four different scroll-stops

  • Headline
    Solution for Eczema-Prone Skin

    Recommended by dermatologists, Eczema Relief Body Cream is formulated to soothe irritations now and, if used daily, strengthens skin's moisture barrier over time.

    CTA · Click to shop now
  • Headline
    Try NIVEA Moisture Lip Care

    Twist up and swipe on for all-day nourishing moisture with NIVEA Moisture Lip Care.

  • Single-line · Macallan

    Craftsmanship of concept and spirit. Discover An Estate, A Community and A Distillery from The Macallan.

  • Headline
    Try NIVEA Lip Care

    A makeup bag must-have, NIVEA Moisture Lip Care leaves lips feeling instantly hydrated.

    Link · All-day nourishing moisture
03 · Help Content
evolutionfresh.com/faqs ↗

Technical writing that sounds like a person

Help-center copy for Evolution Fresh. I translated cold-press processing, shelf life, and HPP into answers a customer thirsts for.

What is High Pressure Processing (HPP)?
In High Pressure Processing, our bottles of juice are immersed in cold water and subjected to enormous pressure to inactivate pathogens — ensuring safety while helping retain flavors and nutrients.
What makes Evolution Fresh unique?
We peel, press, and squeeze raw fruits and vegetables. After chilling, blending, and bottling, we use HPP to keep every bottle safe — and the flavor unmistakably fresh.
Do juice offerings change with the seasons?
Yes. Just as certain fruits are only available certain times of year, some of our juices follow the harvest. Tangerine, for instance, doesn't stick around all year.
About

Agency-fast.  In-house-deep.

I’ve worked on both sides of the brief, inside the brands I write for, and across agency teams where ideas are tested, shaped, and refined quickly.

That dual perspective shows up in my work. I’ve built brand voices from scratch, worked within established systems, and helped translate complex ideas into clear, usable storytelling across social, content, and customer communications. I care less about format and more about whether the message actually lands.

Based in Kansas City. 

Agency
Briefs, pitches, creative mentorship
In-house
Voice systems, scale, depth

Let's talk

aedimas@gmail.com →LinkedIn