The make-up of makeup.
Telling the story behind a beauty powerhouse.
Behind more than 35 beauty brands, L’Oréal USA has a story of its own. As part of the corporate communications team, I supported digital content and external communications that brought the company’s people, culture, and broader business to life. From social copywriting and community management to creative production, the work blended storytelling with thoughtful execution, helping translate ideas into content that connected with audiences.
What I actually did.
Social content and copywriting
Wrote and ideated social content that highlighted corporate stories and protected the brand's reputation.
Creative production
Coordinated photoshoots, scouted locations, and managed schedules to move concepts from planning into production.
Creative execution
Helped protect the original creative vision throughout production, keeping the final work true to the concept.
Community management
Managed audience interactions and wrote copy that brought the brand's personality to life.
Reporting and optimization
Monitored social performance and used reporting to inform ongoing content optimization.
Corporate and external communications
Drafted media communications that strengthened the brand portfolio.
